Top 10 Most Influential People in Business Crowdfunding

Every revolution needs a leader.  But when it comes to revolutionizing the funding landscape for millions of entrepreneurs and small business owners, it takes a crowd.

I got involved with crowdfunding legislation in November 2011 when the U.S. House of Representatives was preparing to vote on a bill that passed and subsequently – over the next several months – helped shape what was the final crowdfunding bill under the JOBS Act.

Along the way, I’ve met hundreds of visionary entrepreneurs, business leaders, legislators, policymakers and advocates who are blazing the trail for safe and responsible business crowdfunding.

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How to Create Winning Crowdfunded Campaigns

Last month a video game project called Ouya hit the million-dollar mark on Kickstarter in just more than eight hours. It was the biggest single-day crowdfunding total in Kickstarter history.

The project went on to receive more than $2.5 million in pledges within 24 hours. With just a few days remaining in its campaign, it has 46,914 backers and a whopping $ $6,061,081 in pledges.

Granted, Ouya is an exceptionally successful case, but what many business owners don’t know is that crowdfunding is not just for start-ups—and it’s not just about the money. A crowdfunding campaign can address some of the most significant challenges that small business owners and start-ups face. From validating a new product or idea, to gathering feedback from the marketplace and finding the resources to scale, crowdfunding can be the answer to your biggest challenges.

I’ve turned to the top crowdfunding experts to give us their most creative insights and strategies to leverage the power of crowdfunding.

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How to Make $2 Million in One Day

Last month, a video game project called Ouya hit the million-dollar mark on Kickstarter in just more than eight hours. It was the biggest single-day crowdfunding total in Kickstarter history.

The project went on to receive more than $2.5 million in pledges within 24 hours. With just a few days remaining in its campaign, it has 46,914 backers and a whopping $$6,061,081 in pledges.

Granted, Ouya is an exceptionally successful case, but what many business owners don’t know is that crowdfunding is not just for start-ups–and it’s not just about the money. A crowdfunding campaign can address some of the most significant challenges that small-business owners and start-ups face. From validating a new product or idea to gathering feedback from the marketplace and finding the resources to scale, crowdfunding can be the answer to your biggest challenges.

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How To Make Sure Your Crowdfunding Dreams Don’t Turn Into An Investor Relations Nightmare

The concept of crowdfunding to launch and grow your business may seem like a dream come true—reduced cost of capital, access to new pools of investors, the community opening their arms and wallets— all giving your business a shot to make it big.  While crowdfunding (both donation and equity based) offers amazing opportunities, it also brings fiduciary responsibilities, commitments of time, reporting requirements and the potential to let down the people who mean most to you in the world if the unforeseen happens and failure occurs.

As the authors of the Startup Exemption Framework that made debt- and equity- based crowdfund investing legal, we take the responsibility of educating entrepreneurs and investors extremely seriously. Anyone that has been in the private equity or entrepreneurial community long enough knows how hard it is to raise capital, whether that is from your professional investors or from friends and family.  We want to ensure that people crowdfund responsibly—which is why we will be contributing updates, data and advice to TechCrunch readers in the coming months.

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The Six P’s of Small Business Success through Crowdfunding

Raising capital for your brilliant business idea through crowdfunding sounds like a simple and straightforward process, but it involves much more than setting up an online donation box. The SEC missing its original July 5 deadline to finalize regulations indicates this investment strategy is a little more complicated than it sounds. As the authors of the crowdfunding framework used in the JOBS Act (and life-long entrepreneurs ourselves), we offer the following insights when considering a crowdfunding campaign.

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Inside the CfPA Leadership Transition

Crowdfunding legislation advocates Sherwood Neiss and Jason Best now head the Crowdfunding Professional Association (CfPA), which was previously under the leadership of Berkeley Geddes, Crowdsourcing.org has learned. The CfPA enacted the transition during a board meeting on Tuesday, June 19.

Officially formed May 7, a month after President Barack Obama signed the JOBS Act, the CfPA aims to grow and help cement the credibility of the nascent global crowdfunding community. Neiss and Best initially declined the opportunity to manage the organization, so LDJ Capital founder David Drake suggested Geddes, who helped form the Association of Technical Education Centers as well as the Network Professional Association. Geddes accepted and the other founding members approved, making him the CfPA’s first governance board chair.

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The New Rules of Crowdfunding: 6 Things Small Business Owners Need to Know

The New Rules of Crowdfunding: 6 Things Small Business Owners Need to Know1.  Startups and small business need to know that using equity-based or debt-based funding may NOT be done until the SEC issues its final rules regarding equity and debt-based crowdfunding.  This is scheduled to occur in the first quarter of 2013, but the exact date will be determined by the SEC.

2.  Businesses that want to be successful with crowdfunding will still need to complete all the steps that are normally required to raise money in the traditional manner:  Create a business plan, complete a budget, determine exactly how much money will be needed, how much of your company will you sell (if you are doing equity-based crowdfunding), etc.

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NLCFA Board Members Jump Ship to CfPA

Maurice Lopes, the president and CEO of equity-based crowdfunding platform EarlyShares, left the National Crowdfunding Association(NLCFA) in favor of the Crowdfunding Professionals Association (CfPA), he confirmed to Crowdsourcing.org earlier today. EarlyShares co-founder Renee Caputi, Crowdnetic founder and CEO Luan Cox, and CrowdCheck CEO Sara Hanks also left the organization, according to Lopes.

Previously members of NLCFA’s interim board of directors, Lopes, Caputi, and Cox will now work with the CfPA to further industry goals and help facilitate the crowdfunding community’s growth.

“[We] decided that our efforts would be better spent assisting the CfPA’s agenda,” said Lopes. “We tried very hard to unify both associations and establish a single voice, but it was clear that wasn’t going to happen easily, so we decided to resign from the [NLCFA] board.

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Get ready for crowdfunding 2.0

Since mid-June, Ben Powell’s Manhattan firm, Motive LLC, has attracted more than $12,500 from 370-plus backers for its product, a stylus to handwrite notes and draw on the iPad.

Like other small businesses that have won over supporters through Kickstarter, a crowdfunding site for companies seeking to raise money online from individuals, Mr. Powell rewards backers with small gifts. Motive, for example, provides everything from a single black stylus for a donation of $20 or more to 10 styluses in a choice of four colors and a black leather Apple iPad Smart Cover for $500 or more.

With the passage last April of the Crowdfund Act, startups and small businesses now have the option of luring investors to back them by selling stock or raising capital through debt in their firms. The Securities and Exchange Commission is currently working on the rules for equity and debt-based crowdfunding, including how companies can use social networks to promote their capital-raising drives. The SEC is slated to present the new regulations in mid-January.

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JOBS Act Hearings Prepare the U.S. for Expanded Crowdfunding Market

Last month I spoke to the leaders of RocketHub, a popular crowdfunding platform, about the efforts they and others supported by the Crowdfunding Professional Association (CfPAare making to advance the rules and safeguards for expanding Crowdfunding to equity crowdfunding for businesses with the implementation of the JOBS Act in 2013.

Mr. Alon Hillel-Tuch testifies to the SEC regarding the crowdfunding aspects of the JOBS Act in Congress on June 26.

While the actual implementation of JOBS is months away, this week’s Congressional hearings are critical to the creation of SEC guidelines and standards around the aspects of crowdfunding the JOBS Act will soon usher in.

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