Get ready for crowdfunding 2.0

Since mid-June, Ben Powell’s Manhattan firm, Motive LLC, has attracted more than $12,500 from 370-plus backers for its product, a stylus to handwrite notes and draw on the iPad.

Like other small businesses that have won over supporters through Kickstarter, a crowdfunding site for companies seeking to raise money online from individuals, Mr. Powell rewards backers with small gifts. Motive, for example, provides everything from a single black stylus for a donation of $20 or more to 10 styluses in a choice of four colors and a black leather Apple iPad Smart Cover for $500 or more.

With the passage last April of the Crowdfund Act, startups and small businesses now have the option of luring investors to back them by selling stock or raising capital through debt in their firms. The Securities and Exchange Commission is currently working on the rules for equity and debt-based crowdfunding, including how companies can use social networks to promote their capital-raising drives. The SEC is slated to present the new regulations in mid-January.

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