How to Make $2 Million in One Day

Last month, a video game project called Ouya hit the million-dollar mark on Kickstarter in just more than eight hours. It was the biggest single-day crowdfunding total in Kickstarter history.

The project went on to receive more than $2.5 million in pledges within 24 hours. With just a few days remaining in its campaign, it has 46,914 backers and a whopping $$6,061,081 in pledges.

Granted, Ouya is an exceptionally successful case, but what many business owners don’t know is that crowdfunding is not just for start-ups–and it’s not just about the money. A crowdfunding campaign can address some of the most significant challenges that small-business owners and start-ups face. From validating a new product or idea to gathering feedback from the marketplace and finding the resources to scale, crowdfunding can be the answer to your biggest challenges.

Read More…